Design integrated cross-channel plans that drive results, enable optimization, and quality delivery of digital campaigns.
Partner with CMG partners to understand business goals and provide inputs for resourcing to support delivery against these goals.
Ensure dependencies/timelines understood, managed, and communicated to key stakeholders.
Orchestrate delivery of customer experiences in partnership with CMG.
Leverage expertise to optimize, refine, and enhance these experiences to drive customer satisfaction.
Accountable for compliance.
Works in alignment with the Promotional Review Committee (PRC) and Healthcare Compliance Office (HCO) systems and policies to ensure development of compliant and effective promotional tactics.
Establishes work priorities and timelines, exercises judgment in selecting methods for approaching new projects, and demonstrates influence in aligning CMG partners to meet cross-channel needs.
Working knowledge across a range of Digital & Product Marketing Applies emerging knowledge and trends in one’s area of expertise to improve results, and keep partners informed of new service offerings.
Working knowledge of the healthcare ecosystem including the regulatory environment, each customer type - e.g. HCPs, patients, payers, and how they interact
Is goal-directed, persistent; driven to achieve objectives.
Holds self accountable for commitments and holds partners accountable for delivering on business strategies.
Solution-driven, demonstrating the ability to proactively overcome hurdles and providing solutions to meet objectives
Analytical skills to effectively interpret and utilize quantitative and qualitative data to influence planning and optimization.
Ability to influence and inspire individuals and teams across CMG network.
Builds credibility with key stakeholders.
Contributes expertise to help colleagues within and beyond digital area.
Demonstrates ability to foster exchange of ideas, drives key decisions and business outcomes by employing effective engagement and influence skills
Demonstrates an enterprise mindset, integrating digital knowledge with a broader business perspective and appreciation for our markets, customers, and the overall biotech industry
Strong communication and partnering skills.
Works effectively and efficiently in a cross-functional model, aligning requirements and scope with internal/external stakeholders.
Recognizes the contributions of teammates and peers.
Ability to translate strategic direction into action plan for self, and make progress in the face of ambiguity.
Ability to flex and thrive in an ambiguous environment undergoing transformational change.
Bachelor's degree; MBA or other related graduate level degree preferred
Minimum 8+ years of work experience in a sales & marketing program, project or process management role
PMP certification a plus
5+ years experience in multichannel/digital marketing
Experience in the managed care, pharmaceutical, or biotech industry
Working knowledge of the digital COE marketing technology stack, processes, workflow, and measurement tools